Saudi DJ and producer Muhanned Nassar, performing as Vinyl Mode, has extended his signature Hejazi House sound southward by incorporating the dialect of the Kingdom’s Jazan region into his latest track. The single Seedboya, which appeared on Oct. 22, reworks elements of an older Jazani song while setting local slang to electronic house rhythms drawn from Chicago and Detroit traditions. Nassar told Arab News that he aims to set his own course rather than follow existing ones, adding that his goal is to introduce Saudi linguistic elements to international audiences.
The track’s development began during Ramadan 2023 when Nassar met Jazan-born rapper Dehmez. Nassar encouraged the artist to draw authentically from his roots and suggested writing in the Jazani dialect. The pair studied the classic song Eino Ramany, popularized by Saudi singer Etab, before adding fresh verses and completing the production after a three-year process, according to the Arab News interview.
Vinyl Mode has built a reputation as a pioneer of Hejazi House, a style that merges western Saudi coastal slang with classic house music structures. Nassar left a corporate career after completing a six-month residency in Ibiza and joined MDLBEAST as the company launched, marking a full transition into music. His earlier work dates back more than a decade, including collaborations that helped establish underground electronic scenes in Jeddah and beyond.
The release arrives as Saudi Arabia’s music sector experiences rapid expansion under Vision 2030 initiatives. A report cited by Arabian Business and produced with input from the Saudi Music Commission forecasts recorded-music revenues reaching $500 million annually by 2034, with the broader industry including live events potentially contributing $3.5 billion to the economy that year. MDLBEAST Records, the label associated with Nassar’s career shift, has generated more than 200 million streams since its inception while collaborating with over 110 artists across numerous releases.
By adapting traditional Jazani musical elements into contemporary house formats, the single contributes to ongoing efforts to preserve regional dialects and cultural expressions. The Saudi Music Commission has stated its commitment to empowering national talent, safeguarding musical heritage and broadening the reach of Saudi music both domestically and internationally, as noted in its statements tied to the Vision 2030 annual report. Such fusions align with a wider pattern in which artists blend local traditions with global genres to engage younger audiences while maintaining historical connections.
Nassar’s approach reflects the increasing professionalization of Saudi electronic music production and performance. The Kingdom hosted thousands of entertainment events in 2024 that drew millions of attendees, creating platforms for acts like Vinyl Mode to present innovative work. Industry analysts project continued double-digit growth in the entertainment sector through 2033, driven by government investment and rising domestic and international demand for Saudi cultural content.
